About Us

Like many great things The Bronzer story begins with a great woman trying to make something better.

That woman was Sally Desancic, an institution in the Australian beauty industry, and creator of The Bronzer. The year was 1999, and Sally was working in the corporate beauty world for iconic brands, which she loved… except for one thing: the “unofficial” uniform. At the time skirts worn with pantyhose were the outfit du jour and she despised the fact that they made your legs look so tanned, when the rest of you was decidedly not tanned. Fake tans had just entered the market but they were smelly, messy, expensive, and too high maintenance.

She wanted something that she could apply at the start of the day, and just wash off after work. There was only one problem: it didn’t exist. So, she created it.

Sally left the corporate world and set about making The Bronzer, packing and selling the simple wash off tan from her family rumpus room. It was the first of its kind in the market, and alongside the support from her network of retailers in Australia, the instant tan became an instant success. Fast-forward 20 years and the business has moved out of the rumpus room, but the same paraben and fragrance free formula remain the same, which is no doubt why it remains one of Australia’s most loved tans.

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